"The Board and AEA Management reviewed member surveys, conference surveys, organizational data, conversations with various members through focus groups and outreach as well as a review of similar organizations. These Ends Goals and the subsequent Strategic Plan are living documents that will continue to evolve.
AEA’s tomorrow is dynamic and compelling. The focus of AEA’s work is to enhance the professionalism of the individual evaluator as well as helping evaluation be an important tool for change in the overall society. The future includes an Evaluation Academy, an Evaluation Research and Policy Center, an online Evaluation Marketplace to connect evaluators with evaluation user and provide tools and a supportive message on the important role of evaluators."